About Lighthouse Commerce Solutions
Who are we?
Lighthouse Commerce Solutions
The story of Lighthouse Commerce Solutions is a personal one, born from what I perceived as a missing key ingredient in our modern e-Commerce space - the human touch. Allow me to introduce myself, I am Mark Anderson, founder of Lighthouse Commerce Solutions and I would like to use this blog as an opportunity to introduce ourselves and tell you more about who we are and what we are about. Based here in Wisconsin we specialize SEO consultancy, commerce growth strategy, AIO, all while being powered through human intelligence.
What Started The Idea?
I have worked in the retail space for over 15 years both online and physical. During this time, we as retail operators always ask ourselves “whats next” as we try to predict what the next trends will be. What we have witnessed over the years is a cycle, a cycle best summed up by the phrase “the more things change the more things stay the same”. With each successive technological advancement we see that over time trends eventually go back to a happy medium. An example of this was the advent of social media. With the explosion of Facebook, Instagram, YouTube, and other platforms, the trend at the time was to lean heavy into these technologies. General strategies were simply “look at the data, here’s all the people in one space, we must flood the zone”. At the time, it was a viable idea but quickly we saw that you cannot win a marketing campaign by spam posting on Facebook or simply shifting your video commercials to YouTube. The marketing cycle eventually went back to creating meaningful campaigns though its augmented with different social technologies. This is just one example of the many technologies that have affect how we do business in the modern day. Throughout these ebbs and flows I saw that there wasn't many voices that could contextualize and properly humanize the data to properly deploy it effectively — we were chasing fads and didn’t think about how to use these tools in order to build processes for long term solutions.
Navigating the Sea of Data
We live in an age of data overload and are constantly served information that can honestly feel crippling. Everything in our lives can be measured, quantified, and logged, simply look at the Apple Watch we wear. Being overwhelmed with so much can lead to a common symptom called Decision Paralysis. As my time working in e-Commerce started to increase, the more I started to notice this. Working with different consultants, they all seemed to have their own idea as to how we should tackle different aspects to increase site traffic or grow the business. However, what I began to notice reading through our briefs, everything was only data driven. Keywords were delivered based solely on ranking, there wasn’t much industry insight as to how we wanted to deliver content, or even deeper thought put into adjacent topics that could relate into what we were ranking for. Everything was simply numbers and data. Don’t get me wrong, I am not talking down on any other firm and their processes but when you are working with products or services that appeal to people’s emotions or interests, you should be on that same level with the client. Simply looking at the firehose of data you start to see just how vast the sea of information can be and when you are floating in it, it feels almost impossible to make any changes or improvements. This led to many projects not going anywhere or suffered severe “failure to launch” because it was constantly being changed or altered.
What Do We Do Different?
We approach our plans first by putting ourselves in the shoes of our clients. Our goal is the take the necessary time though our communications to learn about what matters and what they deem important. The strategy is to always make our briefs and plans feel as organic to the client’s brand image as possible. Both AI and humans alike can tell when something is simply shoehorned in to game the system. SEO rankings are being looked at by an ever changing and ever improving algorithm, combine this with an AI that is getting smarter the importance of human abilities are going to come at a premium. The difference you will find with us is we want to attach relevant data to each brand’s passion and mission. There is an audience out there that will connect with various products or services, the challenge is to find said audience. People create products and services for people, this is what matters to us.
Why Choose Us?
We have a firm belief that every client has a story and are creating things that truly matter to them. I have had incredible opportunity throughout my life in working around the world. In my travels, I witnessed first hand the passion and excitement from customers about things that might seem small and minor to others. Services that we might take for granted or small products that we might think nothing of, it all matters. What sets us apart, is that it also matters to us. Data, numbers, information, statistics, all of these are important but without true human context and understanding, there’s no way we can honestly craft plans that can set you up for long term success. Processes change, technologies change, but YOUR passion and dedication to what you are doing doesn’t. To wrap this up and answer: Why Choose Us? We are your partner who wants to grow together with you. We want to craft processes that are unique to your identity. We want to use cutting edge technology and fill it with human context and knowledge that will be worthy of your audience, customer base, and clientele. We want to help you light the way. Our first consultation is free, please feel free to reach out and schedule your first appointment.
